The Worlds Oldest Brand
I recently discovered Lyle’s Golden Syrup in my grocery store, no big deal you think, but if come from the UK and enjoy the odd bit of baking… as I do… it was like finding liquid gold. So why is this...
View Article12 months of the Chicago Web Designer
As 2012 rolls to a close I like to take a look back at some of the projects I’ve worked on over the year. It’s been a real mixed bag but I must have enjoyed myself as the year has flown by. I have...
View ArticleBrand Image Tips for Small Business Owners
Developing a killer brand image is not something reserved for big corporations such as Pepsi or Apple. A professional and memorable brand image is just as achievable by a small business, here are a...
View ArticleUsing Brand Image Elements Consistently
I talked yesterday about the elements of Brand Image and how building a style guide can help ensure your brand image elements are used in a consistent way thus ensure a strong brand image. Well here is...
View ArticleNew Logo for Quadra
There is something very satisfying about redesign projects. We were contacted recently by Chicago based Quadra Applications & Technology, who were looking for a new logo design. They already had a...
View ArticleAn Example of Small Business Image Branding
Here is another project which showcases the consistent use of image branding elements as I talked about in my post Brand Image Tips for Small business Owners. I started working with Restore North...
View ArticleGraphic Design for a Rear Window Decal
It is always fun working with clients who are as passionate about their small business as I am about mine – Janet Summerfelt , a health and wellness consultant and an independent distributor for Reliv,...
View ArticleThe Secret of Brand Image Elements
If you are a small business owner are you getting as much bang for your buck from your brand image elements as you would like? Confused by what your brand image elements actually are? Think logo, color...
View ArticlePrint Ad Design for Paper Shower
Using the branding elements we established during the redesign of the Paper Shower web site we have just created a print ad which will run in a West coast outdoorsy type magazine. The print ad is...
View ArticleRebranding for The Chicago Web Designer
It was time. Our previous brand image has served us well but we have been wanting to shake things up and redesign it for over a year now. Finding time has been difficult but we have finally rolled out...
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